- Write by:
-
Saturday, September 22, 2018 - 8:38:57 AM
-
347 Visit
-
Print
Mining News Pro - BHP has launched the second phase of its $10 million ‘Think Big’ ad campaign this week to emphasise the company’s global ambition and supply of essential resources.
According to Mining News Pro - BHP has launched the second phase of its $10 million ‘Think Big’ ad campaign this week to emphasise the company’s global ambition and supply of essential resources.
The first of BHP’s broadcast ads, entitled ‘Think steel’, focuses in particular on the company’s global steel contribution and Australian roots.
Last year, BHP launched the first phase of its ambitious Think Big campaign, dropping the ‘Billiton’ part of its name that had existed for 16 years in reference to a merger with the South African company of the same name in 2001.
The launch of the second phase of the campaign is to focus on steel, iron ore, coal and electric vehicles (EV), with copper as the primary component to help power the EVs.
Regarding the company’s marketing campaign, BHP chief external affairs officer Geoff Healy said that the second phase would continue to “tell the story of how the people of BHP develop and deliver the resources that underpin global development and support Australia’s economy.”
BHP’s annual general meeting is to take place in Adelaide on November 8, 2018, where the rebranding of the company’s name and the dropping of ‘Billiton’ will be taken to an official shareholder vote.
The meeting will also decide on the re-election of several company heads, including chief executive officer Andrew Mackenzie, who took a pay cut in 2016 largely due to the Samarco dam disaster in Brazil but then doubled in 2017 following improved profitability.
In the fiscal year ending June 2018, Mackenzie took home a $1.7 million base salary and short-term bonus of $2.4 million, up $100,000 from the previous year and reaching a total of $4.65 million.
Short Link:
https://www.miningnews.ir/En/News/266235
BHP, the world’s largest miner, has come a long way in the matter of female representation in its workforce, ...
BHP has shown up to support vulnerable women and children with a $CAD500,000 ($571,050) donation to the YWCA Saskatoon ...
Iron ore train drivers at BHP Group’s Pilbara operations in Western Australia have voted to strike on Friday in a bid to ...
Mining News Pro - Global miner BHP reached a preliminary deal with the supervisors’ union at its Escondida mine in ...
Mining News Pro - Miner BHP Group’s CEO on Thursday called for the introduction of a “small set of common standards” ...
Mining News Pro - Private credit funds are in talks to lend $750 million for an Australian company’s bid to buy one of ...
Mining News Pro - There’s a three-way battle underway for the title of the world’s biggest copper producer.
Mining News Pro - Vale on Monday lost a bid to block BHP Group’s bid to have it share potential liability in a 36 ...
Mining News Pro - BHP and Vale faced off in a London court on Wednesday as part of one of the largest class action ...
No comments have been posted yet ...